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Annie Selke Cares

Your home should make you happy

Your home should make you happy, because life’s moments – big and small – happen there. We believe that rooms are for living, so we design for every lifestyle and every dream. We know that a house is about more than what’s in it, and we’re committed to helping others access the things that keep us safe: food, shelter, warmth, rest. We are female-founded and Berkshires-based.

We’re The Annie Selke Companies, and we make rugs and bedding that stand out – and stand the test of time.



For 27 years, we’ve dedicated ourselves to creating exceptionally stylish, quality products based on the premise that design that lasts is worth every penny.​


We believe in making customers Happy at every step of their decorating journey and are known for being friendly, helpful, and deeply knowledgeable about our products.


As the go-to source for 14,500 interior designers, we create expert-led content for consumers so they’ll be thrilled with their purchases – long-term.

We Believe


Look for these icons on our product pages.


We are grateful for each organization’s contribution to the fabric of our community and are happy to support dozens of local non profits — from arts organizations to shelters.

We manufacture our products in fair-labor venues in multiple countries—and believe in making decisions that are ethical, socially responsible, and fiscally sound.

Habitat for Humanity

The Annie Selke Companies has partnered with Habitat for Humanity
to help families achieve their dream of a safe and affordable home.

We’ve donated $1 million dollars in rugs and bedding to support affordable housing.

In addition, we’ve contributed $10,000 dollars towards Habitat’s international efforts to help refugees from Ukraine find shelter in neighboring countries.

Donate Everyone deserves a place to call home.
Join us in helping families build strength and stability through shelter.

Our product offerings prioritize a number of naturally sustainable materials –  jute, sisal, and wool – designed to last and give our customers lasting peace of mind. Like any modern business, we’re also determined to increase our sustainable practices and do more.


Our rugs made from recycled P.E.T. – a fiber that looks and feels like wool – have kept

52 million plastic bottles out of landfills.


All our duvet inserts and pillows are from suppliers certified by the

Responsible Down Standard,

a global standard for best practices in animal welfare.


We source only recycled denim for our bestselling & handwoven blue denim rag rugs.